Online Dating
Saturday, May 12th, 2007 by Christian KuwasakiOnline dating is a term that generally refers to the many ways that people have come to use the technology of the Internet as a way to meet people and find romance.
Since its inception, the Internet has proven to be a unique way to initiate human contact. The invention of the “chat-room” allowed people to socialize with other PC-savvy individuals, and a means of making friends across great physical distances. Even as people are coming to realize both the power and the inherent limitations of building interpersonal relationships remotely, the concept of match-making services and online personal ads has sparked the birth and growth of a new industry centered around social interaction using your PC. The services offered range everywhere from online personal advertisement posting similar to comparable “personals ads” in newspapers and other periodicals, to personal ads combined with an email address and instant messenger functions, to heavily-structured and architected systems for matching people with their “ideal mate”. Companies like Match.com and eHarmony.com have used the power of Internet technology to give people yet another option in our search for everything from a dinner companion to a lifetime romantic partner.
The benefits of using the Internet as a tool for finding dates and meeting people are obvious; posting an ad in a local paper might reach a few hundred or a few thousand prospects, while posting an ad online can literally reach millions. Quantity does not necessarily translate into quality, but the sheer volume of options can’t be denied. Additionally, since everyone has different skills and talents, and because some people are less confident and comfortable in social atmospheres like bars, night-clubs, and other “singles” meeting places, the Internet affords many people with the means to present themselves as available and consider prospects in a lower-pressure system, where they have a bit more control over the way that the relationship progresses. On the other hand, letting the entire Internet population know that you are looking for love has its downsides. The increased number of prospects also inherently means an increased number of less-than-desirable contacts. Good online dating services have learned quickly that a certain amount of anonymity is necessary for their customers, adjustable by the customer based on their own comfort levels.
At the end of the day, the Internet is just one more way of meeting people, and while it isn’t a perfect tool that generates perfect results, it has become a part of our culture as the web continues to become a seemingly essential part of our everyday lives.
