Baskin Robbins was created by two brothers-in-law Irv Robbins and Burt Baskin. They were each running Ice Cream Stores in Glendale a suburb of Los Angeles. Beginning in 1946 their first store under the name of Baskin Robbins was opened and in two years they had six stores.

Fast forwarding to today we discover that with more than 5,00 locations globally this chain is the world’s largest ice cream specialty store. Each year more than 150 million ice cream cones-not counting sudaes ,banana splits, shakes, smoothies and other treats are sold.

Over a 1,000 flavors have been created over the years with many having whimsical names. Beatle Nut was named for the Beatles and Lunar Cheese cake commemorated the landing on the moon. The practice of offering free tastes on small spoons was made even more popular by this chain.

Baskin Robbins has a line of frozen beverages that includes real fruit smoothies and a line of frozen blended coffee drinks. Ice Cream and cake creations are offered in a wide range of styles.

In more than 50 countries, there are now more than 5,000 stores.

Today Baskin-Robbins is franchised around the world by Allied Domecq Quick Service Restaurants, headquartered in Randolph, Massachusetts, USA.

This entry was posted by Bill Tusan on Sunday, May 21st, 2006 at 6:13 am and is filed under Companies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.