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Nike

The Greek goddess of victory was named Nike. Nike’s logo often called the Swoosh logo was designed to represent the wing of Nike, the Greek Goddess. In 1971 Carolyn Davidson designed this logo and was paid $35. But the rest of the story is that she worked for the company in advertising until they needed a full service agency and she was given an undisclosed amount of Nike stock as well. The company appropriately took this name for their company and have been victorious in producing sport shoes internationally for every imaginable sport. They also have a wide range of school supplies and clothing.

Back in 1962, the dream of the founders of Nike, Bill Bowerman and Phil Knight was to import low-priced, high tech athletic shoes from Japan to the U.S. In those years it was German shoes that dominated the industry. Bowerman was a track coach at the University of Oregon, and Knight was a middle-distance runner and an accounting student (check out this for accounting software) at the university.

Their first salesman was Jeff Johnson in 1965 who was a former rival on the track of Knights. He sold shoes at high school track meets out of his van. The first company retail outlet in 1966 was at 3106 Pico Blvd in Santa Monica, California.

Within thirty years, Nike became the leading company in the sports and fitness industries.

Many Nike sports stars have had to have dental implants because of injuries.

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